17:45 clock
It’s just a game. At least it looks Fabien Nestmann, Germany- chief of the dispatcher agent Uber. Whether the involuntary players that look the same, is rather doubtful. Because the US company evaluates based on order data among other things, the districts of different US cities, the rate of approximately one-night stand is particularly high. To draw conclusions from data, is “part of the activity, must make the Uber and” Nest man told the German magazine “Panorama”.
had in a blog post entitled “Rides of Glory” the data collector the company last summer explains how suggesting certain habits of certain user groups from the collected customer data.
The Uber-employee filtered out those on Fridays or Saturdays, between 22-4 Clock App of the dispatcher agent booked – and then left to pick up four to six hours later close again. On the maps of New York, San Francisco or Washington could be so visually represent, in which districts the number of possible one-night stand was particularly high
taxi industry. “This is a real hammer”
Meanwhile, the company has paid the relevant blog post. About the site web.archive.org the content can however find. An almost identical entry Incidentally, there were already once before – two years earlier, in March 2012. Also about him can be found on the Internet tracks and extracts. In other entries that are currently in the company blog to read the company which data are particularly important for his purposes explained. It was not only a question of what place to control the customers, but what their goal is, when they reach it. So about what food they which restaurant especially like to take and which hotel they stay very much.
In the planned for Thursday edition of “Panorama” confronted the magazine Nest man with the contents of the deleted blog posts , He appeased: “Of course, Uber will focus on making the meaningful evaluations.” When the taxi industry pushes Nest’s statement, at the Uber-evaluation if it were an “analytical game,” complete lack of understanding. “This is a real hammer like Uber with confidential customer data bypasses,” said Thomas Gratz, CEO of the German taxi and car rental Association BZP, the Tagesspiegel. The previously reported cases are limited, although the United States. “But I’m assuming that Uber this country just does with the customer data,” Gratz said.
Also taxi company could on data set
The current reporting and dealing with customer data However, the taxi industry is not inconvenient times. For several months, the transport company deliver a duel with the US company. About court decisions they try Uber in many cities to stop – including the argument that the most private driver of the Employment Service did not have the necessary transport passengers. At court bans are Uber holds, where, for example, Google is concerned about venture capital, but by no means always.
Germany boss man, according to it’s nest Uber not about individuals expose. Instead, the company is working hard to improve the predictions, at what times in which areas of particularly large or particularly few drivers are needed. On the basis of such aggregated data and using algorithms attempt companies increasingly the behavior of customer groups to predict. In particular, customers of online shops to know proposals according to the motto “Who bought this product also interested in that” for many years.
This also works in the transport sector. And the classic taxi companies are expected to use these opportunities in the future. “The fact that the taxi industry in the future use aggregated data in the form of non-personalized customer flows, I will not rule out,” said association leader Králové. Not least because of the minimum wage are the company relies on using their cars and drivers as efficiently as possible.
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