Ravensburg – The History of Brio starts in 1884 with wooden baskets, famous, however, the Swedish toy company for its wooden trains: Now the German manufacturer wants to buy Ravensburger Brio
With the takeover would the german company. stronger growth abroad, told Ravensburger CEO Karsten Schmidt. In addition, Ravensburger wanted by the gaming companies expand into toy store.
Brio is almost as old as 130 years Ravensburger. While the Upper Swabia have not so far been specializing in puzzles, games and children’s books, is focused on Brio wooden toys. In addition to the well-known Brio Wooden Railway provides, inter alia, redraw Dachshund and building blocks ago.
hasHow much Ravensburger spent on the tradition of Railways, was not disclosed. Brio recently made 38 million euros in sales with its 80 employees. Ravensburger brought it in 2013 to around 360 million euros.
Brio heard for more than ten years in the majority of the Swedish investor Proventus. For years, dominated Brio Wooden Railway Sets the nursery. In Germany Brio is still the undisputed market leader, said Germany’s managing director Erwin Müller.
strollers and car seats – that was once
A few years ago, the Swedish company struggled after sales problems with a liquidity crunch. Debt, according to Müller was a new product line and product strategy, the investor Proventus Brio had prescribed. 2013 Brio separated from the business with prams and car seats. Meanwhile, there is talk of profitable growth. Winning numbers not published Brio.
The entire toy industry behave developed recently. For 2014, the Federal Association of Toy Retailers (BVS), predicting an increase of 1 to 1.5 percent. Ravensburger managed to last, especially with electronic product innovations to increase its sales significantly outperform the market. This includes the serial Tiptoi, with an electronic pen and interactive books and games.
Ravensburger CEO Schmidt made but last year at the International Toy Fair in Nuremberg clear that the Upper Swabia hold still to traditional toys. “We preserve the old and cultivate it, but the gains keep coming with new approaches and innovation,” he said.
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