Uber and Daimler: Paves itself as a collaboration? – THE WORLD

The meeting between the old industrial giants Daimler and the digital whiz Uber staged martial: to “Eye of the Tiger “- the soundtrack of Boxfilmklassikers” Rocky “- drive Daimler CEO Dieter Zetsche and Uber CEO Travis Kalanick in a bright yellow Trabi Cabriolet in the event hall of the Berlin Tempodrom, a, in the Techkonferenz Axel Springer Noah takes place

It’s an encounter at eye level: Daimler is worth on the stock market around 64 billion euros – American taxi alternative Uber off the market around 60 billion

But who expects a Schwergewichtsboxkampf the car industry will be disappointed. viewers Instead this evening rather witness a public flirtation: Kalanick and Zetsche shower during the moderated by “Image” -Herausgeber Kai Diekmann panels with praise

Zetsche calls for more competition in the taxi market, Kalanick praises the precision engineering and” excellence “of the Stuttgart car maker. Daimler have the ability to “inspire”.

Zetsche occurs in sneakers on

Zetsche praised in return Kalanicks ability to think itself as the leader of a revolution already at the challenger tomorrow. From this forward facing thinking he could learn. Just as the “courage” and the “gut feeling” of tech companies from the United States.

Even visually the Daimler CEO is doing a lot for not this evening to appear as the dinosaurs, which some might see in the audience at Daimler: He wears sneakers and baggy jeans and holding a presentation in which the popular Internet cat pictures may not be missing

it almost seems as if the two continue to stage a trial which they had to stop short because of the public appearance. “If we wanted to invest in something like Uber, then that would be a strategic investment,” says Zetsche. Then it was already a “dominant influence”, which required a huge investment like $ 35 billion

Whereupon Kalanick replies. “This A dominant-influence thing is something I would probably want rather avoid – but the $ 35 billion I’m happy to take “. Until burns Uber especially money -. Calculated across all developed countries is the car service app loud Kalanic however profitable

carmaker seek proximity of Techrevolutionäre

again and again vaguely indicated a collaboration between the old and the new giants of the mobility industry. “We will probably cooperate in some fields by other competing” Zetsche says about the relationship with Uber.

“We want to partner the best manufacturers in the world”, returns Kalanick. Media reports on the purchase of a six-digit number autonomously-powered S-Class, which is said to have ordered from Daimler Uber, Kalanick denied, however.

showed the sizes of the car industry last some activism with respect to the companies that shake up the business with digital models. Japan’s largest carmaker Toyota has participated in Uber. Shortly after Volkswagen announced the introduction in significantly smaller Uber competitor Gett on.

Photo: AP A Flirt on stage: Travis Kalanick (l.) explains “image” -Herausgeber Kai Diekmann and Daimler CEO Dieter Zetsche his world

the carmaker are like so many old industrial giants driven digitization. They fear a world in which mobility is a service available via smartphone more and owning a car is no longer a status symbol.

In addition, when autonomous driving makes the driving services increasingly cheaper, so more and more people give up private cars, fewer cars are required in total for mobility. Private automobiles are used only a fraction of their life.

Daimler invested early in digital business models

In this new world of mobility it would create new business models that have nothing to do with the sale of cars – many of which could take place on the smartphone screen the user. Zetsche will not stand in the way of this transformation.

“I am convinced that the industry is changing dramatically,” says Daimler CEO. It is useful to reduce the number of cars. “It would be stupid, because to go into a denial. We want to be at the forefront of this change, instead of being forced to change.”

In fact, Daimler has the looming changes detected earlier than many other carmakers and established the wholly owned subsidiary moovel already of 2007.

In addition to a mobility app for all transport from public transport to car hire and taxi, included the purchase of the Hamburg taxi app MyTaxi 2014 this strategy Daimler. Earlier, Daimler had invested in the uber-rivals Black Lane

Who will be the larger company in 50 years -. Daimler or Uber – wants Kai Diekmann at the end yet know. “Who knows,” said Zetsche. “Perhaps we are then indeed a company.”

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