“A diesel, as clean as a gasoline engine” – thus Opel campaigned last for its Zafira. Now the carmaker is committed to delete this sentence from its advertising. A success for the German Environmental Aid.
The carmaker Opel will be diesel model Zafira 1.6 will no longer be with the statements “as clean as a gasoline engine” or “model “promote emission with lowest nitrogen oxide emissions. The producer agreed in a settlement in court, not to repeat this advertising.
Violation of the declaration of the General Motors subsidiary would continue to 5001 euro per case to the German pay Umwelthilfe. The association had sought an injunction against Opel, for alleged false advertising.
Despite the comparison keep Opel’s lawyers the statements exclusively relate to the Euro 6 emissions standard, continue to correct. They wanted only end the strained from the environmental assistance procedures, as a lawyer of the car manufacturer. Previously, the presiding judge had, however, given to recognize that consumers may interpret the general considerations. “It is awakened to assess the consumer who is not realistic,” said the lawyer. With its declaration of discontinuance was the carmaker a decision of the Chamber previously, since the environmental aid could then drop all requests to other advertising messages.
At trial it whether the Zafira really did not matter, the Euro 6 norm complies. This is doubted by the environmentalists, the Federal Ministry of Transport runs to an investigation. After allegations of and other media Opel admits now a that cleaning below 17 degrees is reduced outside temperature, arguing that the motor protection.
Opel needs the contentious statements within four weeks remove of the lowest of promotional material and contribute 60 percent of the court costs.
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