marijuana is in the United States a growing market. In 25 states, the sale and consumption of the substance is allowed in part only for medical use, but in increasing numbers as a pure tobacco. The legalization wave has created a lively start-up scene of companies that offer a wide range of products and services: lighting equipment and security systems to smartphone apps. Larger companies have so far kept out of this business.
Author: Roland Lindner, economics correspondent in New York.
now the software giant Microsoft is entering the market, albeit in an indirect way and with high distance to the actual cultivation and sale of the drug. Microsoft has an alliance with child Financial closed, a California provider of software for the marijuana business. The programs of child Financial help marijuana businesses to document their business and ensure that they are consistent with the statutory requirements.
The company offers its software also authorities and help them in controlling the marijuana industry. On this exact business with the government seeks the announced alliance. Microsoft wants to promote the child software as part of its tailored authorities version of Azure, a platform for so-called “cloud computing”.
Children CEO David Dinenberg told the “New York Times” that he had a lot of persuasion must make and talked to a number of different companies, until now the partnership with Microsoft has come into existence. Marijuana is still a tricky business, especially since the drug remains illegal at the federal level in the United States and is even on a par with heroin. This leads, for example, that banks the market so far largely avoided, because they are afraid to make the view of the Federal Government money laundering guilty.
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However, the market is growing rapidly. According to the specialist on the industry analysis and investment group Arcview all marijuana sales climbed in the United States last year by 17 percent to 5.4 billion dollars. By 2016, a further increase to 6.7 billion dollars expected 2020 to be even $ 21,800,000,000. By then, more than half of its business is accounted for by the sale of marijuana to treat consumption, while today still dominates the use as therapeutic agents.
In this November is available in a number of other states legalizing marijuana than tobacco for election, including in California. In Microsoft’s home state Washington state, the substance may be against it already consumed for pure enjoyment.
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