The technology group Apple is this Monday new features for its iPhone and Mac computers imagine, because the developer conference WWDC starts and there traditionally are the next versions of the software for Apple devices in focus. Can be heard in advance that, for example, the voice assistant Siri is improved and the music app for the iPhone gets a new operation.
For Apple CEO Tim Cook and his team is the traditional opening event (from 19 pm Central European time) this year but probably more difficult to impress users and app developers. The Internet companies Google and Facebook had set in the past few months while their own developer conferences a focus on the theme of artificial intelligence and thus the plank for Apple later added: So demonstrated Google’s vision of how its services among other networked speakers that you can entertain, to penetrate the everyday. The online retailer Amazon already has a similar concept with its speakers echo
On the Apple conference a new, significantly enhanced version of the Siri voice control now will reportedly be the focus -. As a response to Google , Facebook and Amazon. So reported the website “The information” that provides access to Siri should be opened for all app developers; that would be an important step to establish the use of language assistants in everyday life and to improve it. In addition, Siri will eventually move in Mac reported the usually very well-informed blog “9to5Mac”.
Launched about a year ago streaming music service Apple Music to be revealed overhauled. Apple comes after recent figures from the spring to approximately 13 million paying subscription customers and thus quickly became the clear number two in the business. Leader Spotify is but with more than 30 million subscribers still clearly ahead, and Apple was considering the number of 800 million users of its devices and services even faster growth expected (especially since there are Apple Music for Android devices). Now according to the information, among other things, the operation of the app is to be improved, which found some users too complex and illogical.
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Such services are a source of income more important for Apple. Although the Group makes its money significantly with hardware, ie with iPhones, iPads, Apple Watch and the Mac – and will remain so. But the smartphone market cools, the iPhone sales have recently fallen for the first time since the start of 2007. Professional market observers believe that this trend is likely to continue this year. Investors in the stock market again want to see according to progress in the service business.
The payment service Apple Pay is to be released on the web for information technology blog “Recode” for businesses, and most recently was also speculated that this offer soon also in Switzerland. “9to5Mac” reporter Mark Gurman, who reported in the past few years early on numerous Apple innovations will also learn that the group working on payments between users in its SMS replacement iMessage. The page “MacDailyNews” also wrote, Apple wants iMessage make available on Android devices. So far, the service runs only on Apple devices.
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