D as no one has done so far: The VW group has sold in 2014 as the first car manufacturer more than ten million vehicles in a year. This is clear from the published sales figures for the individual brands out.
In the upper class at the same time, BMW entered new territory. The Munich cracked the mark of two million cars sold and were thus a second time the rivals Audi and Daimler behind.
At Volkswagen, especially the main brand VW cars drove despite a weakness for end the year with 6.12 million cars the Group to the historical record. The Premium subsidiary Audi (1.74 million) and for the first time the Czech brand Skoda (1.04 million) were in the seven-figure range.
Ten million until 2018 targeted
Originally had targeted the ten million until 2018, the Wolfsburg. But CEO Martin Winterkorn presented reaching the threshold for this already last year in prospect. Also, the current industry leader Toyota wanted this magical brand of car World 2014 crack, but has not yet announce.
At VW addition to the main sales charms also gave light commercial vehicles, Porsche and Seat as well as the truck manufacturer MAN and Scania decisive. Although the heavy commercial vehicle sisters have been submitted only data for the first three quarters. Nevertheless, the bottom line is 10.04 million vehicles are already together.
However, the sheer volume alone is not a success criterion. More importantly, how much money to the corporations per car sold -. And since Toyota VW is currently in the shadows
gap in China vastly
At BMW settled however, also already read the record without slide rule: With 2.12 million cars BMW, Mini and Rolls-Royce exceeded the Munich – also earlier than expected – the next big target. While the competitors were able to close the gap on the world’s largest luxury-class manufacturers, but most of all Daimler gap in China is huge
While BMW in China -. The most important car market in the world – around 456,000 new cars brought into the street, Daimler was only about 281,600 units. Audi sold nearly 579,000 cars more than twice as many out as the company announced rushed.
China has in recent years, especially for premium producer the land of plenty. But now at least, the growth of retail weakens noticeably from even the top dog Volkswagen had last months of stagnation handle.
China is “normal market”
The outgoing BMW CEO Norbert Reithofer sees China so on the way, a “normal market” to be. Last year, the German luxury brands lodged with the sales but still by the Bank by more than 15 percent. Daimler posted in the People’s Republic of even a nearly twice as fast growth.
This drove the three upper-class market leader worldwide to new highs. BMW sold including the UK subsidiaries Mini and Rolls-Royce eight percent more than the year before. . The VW subsidiary Audi rose by more than ten percent
This value Daimler managed thanks to eleven percent increase too – but only including the subcompact Smart daughter. The Stuttgart main brand Mercedes-Benz came alone to 1.65 million sales, BMW was more than 1.8 million units. All three manufacturers want to sit up until 2020 the crown in the luxury segment.
SUV still in demand
remain important cars in SUVs look. At Audi, almost every third new car was a SUV segment grew by 16 percent. BMW was able to sell his SUV X5 model over a third more.
The plan is an even bigger BMW SUV that will compete with the Society of Mercedes-Benz or Audi Q7, whose new generation of next week at the Detroit Auto Show debut. There is Daimler CEO Dieter Zetsche with the GLE Coupe recent SUV growth and hopes for 2015 “sales impetus.”
In Germany put the loss-making Spanish VW subsidiary Seat 2014 twelve percent to 93,000 new cars. The Korean rival Kia, however, had to cope with a slight decrease to around 53,500 units. 2015 but is similar growth succeed as already at Seat. Yesterday Renault had reported an increase of more than six percent to more than 172,000 cars.
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