Diess speaks Tacheles: VW has suffered “major” damage to reputation – n-tv.de NEWS

 Economy
 

 Monday 04 July 2016

 
 
 

 
 The exhaust scandal at Volkswagen continues. Again and again new details to light. Brand Board Diess understands the disappointment of customers and focuses on the restructuring of the Group. But the could take.
 

 
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Volkswagen brand chief Herbert Diess believes his company has suffered a severe loss of image due to the diesel affair. “He’s been great, no question,” Diess said the “Sueddeutsche Zeitung”. “Not least because this difficult situation persists for so long.” However, the brand “a lot of substance” have, and would succeed “the most companies to overcome in such crises the reputation loss after 12 to 18 months”. But he understood “the disappointment of many customers”.

The billions challenges posed due to the diesel affair to the Group, were not without consequences. “We have to work very hard to bear the high costs,” said Diess. However, is “the company is very solid substance”. It now go not to cut jobs, but to set new priorities in the company. The restructuring of the company will “take about two generations of vehicles”, predicts this.

In the industry about seven years are counted for a generation of vehicles. “This allows us to add to get a change on retirement and normal attrition. But: We must be more efficient, otherwise we can not afford to change.” Now, she said, determine “where you do not invest in the future and where, where we build from where we rely on in return. We need more IT engineers, the battery technology will become increasingly important,” Diess told the paper.

Therefore, be well advised to get involved in the next few years in the field of major electric car lithium ion batteries VW. “We need to look closely because the battery is 30 to 50 percent of the vehicle’s value account”, said the manager of the newspaper. “Whether you have to do everything yourself, is another question.”

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Diess currently working with the VW works council chairman Bernd Osterloh on a so-called future plan for the VW brand. Osterloh is considered assertive negotiators. When asked whether it was not sooner for him in Munich comfortable, the longtime BMW board Diess who came only a year ago to Wolfsburg said: “Comfortable, not one of my favorite words, neither in South still in northern Germany VW. has – also for historical reasons – its own participation Culture and we have a works council boss who characterizes the company, which has also achieved a great deal in the company “.. Also Osterloh had a “great interest” in mind “to make future-proof” the company.

That was the Braunschweig public prosecutor instituted against him in the exhaust affair investigation, have him “completely by surprise”. He had “the first time through a press inquiry” out of it and was “convinced that I have at all times behave properly”. On resignation he had never imagined. “That is not for me to debate,” he said of the “Sueddeutsche Zeitung”.

 
 

  Source: n-tv.de
 

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