The growth in the largest online network of world continues: a booming advertising business gave Facebook the second quarter of a billion-winning
K one end of the turbo. -Wachstums at Facebook in sight: Bubbling advertising revenues have purged the social network in the second quarter 2016, another billion-profits into the coffers. Specifically tripled Facebook its profit from April to June yoy almost – from 719 million to 2.1 billion US dollars (the equivalent of about 1.9 billion euros). Revenue rose 59 percent to 6.4 billion US dollars. The advertising revenue, by far the most important source of income, increased by 63 percent to 6.2 billion US dollars. Especially with ads on smartphones earned the largest online network in the world magnificently: their share of the advertising revenues grew yoy by 76 to 84 percent.
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measures show effect
All this is no accident: Facebook had last the measure of advertising optimized laid bare to a user when he scrolls through his timeline. Shows there to many paid messages and advertising material, there is a danger that the Facebook users turn away annoyed. If the “ad Load” too low from, Facebook missed revenue opportunities. The “Ad Load” algorithm is a trade secret of Facebook.
investors satisfied
for investors the results came naturally to good: the Facebook shares shot after trading more than 6 per cent upwards and marked outside the regular trading session, a record high of over 130 US -Dollar. Since the beginning, the share price increased by almost 18 percent. Facebook making it the fourth most valuable company in the US stock markets. At the head of Apple is in front of the Google parent company Alphabet and Microsoft
advances in video area
Even Facebook CEO Mark Zuckerberg is satisfied. “Our community and our business had another good quarter, “he commented on the figures. “We are particularly pleased with the progress made in the video area.” His company, which also includes the popular photo platform Instagram and the Messenger service WhatsApp include, sets solid on moving images and made last especially with the streaming service Facebook Live talked about.
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15 percent more active users
the social network
lay not only in relation to sales and profits, but also in the number of users: Facebook had end June 2016 1.71 billion active users per month, 15 percent more than the same period last year. By comparison, Twitter, once touted as a serious rival, brought finally to 313 million. The number of users who log on every day at Facebook, increased by 17 percent to 1.13 billion. (With material of dpa.)
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