Brussels (dpa) – The EU antitrust guards throw the internet giant Google for the first time also unfair competition in its core business of search engine advertising before. abei it comes to the facility “AdSense for Search”, Google search forms can integrate with the other sites.
Among other things, the Group cabinets possibilities this offered a display and search advertising from Google’s rivals, the EU Commission said. In addition, the Authority confirmed its allegations in competition procedures shopping search.
“We believe that the approach of Google has harmed consumers because you are seeing the search results that Google want to show them and not necessarily those that are relevant, “competition Commissioner Margrethe Vestager commented in Brussels. When asked how often Google in the search results their own services shove upwards, she said, the Commission saw such behavior “very, very, very often.”
In the search forms on other websites, the Commission interferes among other things, that some customers Google remove a minimum number of search ads and would reserve for the most visible place. Also competing search advertising must be placed either above or next to Google’s search ads, criticized the authorities in Brussels.
It is the third area in which a so-called “Statement of Objections” unfair competition the Commission accuses Google and changes calls. In the first two methods, which came to this escalation, it comes to shopping offers and the world’s dominant operating system Android. The shopping services it was now, Google had been sent to other evidence and data that underpinned the Commission’s complaints.
Even the advertising business examine the Brussels cartel investigations for years. Google rejected the accusations of anticompetitive behavior back always. On Thursday, the group said in a first reaction: “We believe that our innovations and product improvements increase choice for European consumers and have advanced the competition.” It will examine the Commission’s complaints now. The Group has ten weeks for an opinion.
Around 90 percent of Google’s revenue of $ 74.5 billion last year came from the business of online advertising. Here ads bring in the field of Internet search continues to be a the most money. The new roof Group Alphabet controlled all other divisions besides Google only about 450 million in sales in. It is thus the core of the business of the entire Group.
The shopping search is the first process in which there were specific allegations of the Commission. In April, she then threw Google before in a second method to obstruct the business policy in Android competition in the smartphone market.
She criticized among other things that manufacturers of Android devices necessarily the Google search and the web browser Google Chrome would preinstall integrated services of the Group. The Group also manufacturers and mobile operators offering financial incentives that they Google search preloaded exclusively on the devices.
Vestager stressed the Commission going to continue allegations by competitors in areas such as the travel search and find local stores and criticism of media publishers to.
In EU competition procedures threaten ultimately penalties of up to ten percent of annual sales. The Commission launched the first competitive test of Google in early 2010. In the Android process, the deadline for a reply from Google a few days ago has just been extended until six weeks to the beginning of September.
Commission
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