Little time? End of the text there’s a summary.
The crisis of Yahoo can be divided into a number summarize: minus 13 billion dollars. So low rated the stock exchange, the core business of the American Internet Group now, the tech journalist Matt Levine has calculated. Excluding some lucrative investments and its cash reserves Yahoo is worth nothing. Less than nothing. Founded in 1994 by Jerry Yang and David Filo, making it next to Ebay the most famous event of a crisis of the Silicon Valley. In addition to the powerful world conquerors like alphabet and Facebook the Internet pioneer acts like a doddering grandpa without real meaning in life.
The fact that Yahoo up to 1700 points sweeps, hardly surprising someone. That supervisory board chief Maynard Webb now wants to seek “additional strategic alternatives”, however, already. Webbs cipher is understood: He is Yahoo now officially on sale
The former search engine giant as junk goods – that would be probably the end of the once celebrated Marissa Mayer as Yahoo boss.. The abgeworbene Google top manager has been able to give any new vision their companies.
What is Yahoo’s core business?
The digital fashion and tech magazines they started finding few readers. The 2013 selling blog platform Tumblr did not develop as hoped by Mayer. Of the 1.1 billion dollar acquisition Yahoo now writes from around a quarter
Nevertheless: Someone is Yahoo in the end already buy. One of the major US mobile providers like Verizon or AT & T might or private equity firm. Even if the bill of tech reporters Levine is not entirely fair, it neglects some tax effects on the sale of investments: More than a few billion dollars will pay no competitor for Yahoo’s core business
core business.? You just have to open yahoo.com in order to identify the main problem of the group – the unclear business model. A completely overloaded page where you can read news, email, shopping or can view photos.
activities that do most people at Google, Amazon or Instagram and increasingly rare during Somehow-tech, Somehow media company Yahoo. Although the site is noisy traffic analysis company Alexa still the fifth most used in the world. However, with desktop ads you earn less and less.
Silicon Valley companies need new and old sales
So is the once called “Jerry’s and David’s Guide to the World Wide Web”, founded Internet service is also a cautionary tale for the Star-corporations of today. Who wants to stay up, needs a strong core business and still have to invent ever new.
Apple wrestles with the challenge to make the iPhone more profit earner on the side, and was just released from the Google mother alphabet as the most valuable company in the world. Alphabet and Facebook get the mix of leadership in ancient and conquest of new markets currently best for:
- As the world’s largest social network and most powerful search engine to dominate the global market for mobile advertising and drive a billion revenues.
- With acquisitions bind new, young users to their corporations. Facebook Instagram and WhatsApp, alphabet with YouTube.
- News With the large revenue bringers the alpha males of the Silicon Valley and partly mistaken seeming future projects. With “Internet.org” wants to bring Internet in developing countries, to Google’s “Moon Shots” are about self-driving cars Facebook.
Compared with the second generation Yahoo looks especially weak. In the big issues of the future such as the current virtual reality, the Group has been switched off for a long time. Acquisitions there was even, Mayers Favorite Tumblr or the photo sharing community Flickr. Although both communities have some cultural relevance, blossomed among Yahoo’s auspices but no. As a big money-maker even less.
The sale of the Alibaba stake is not preceded
Only the participation in the hot Chinese start-up Alibaba in 2005 appears in retrospect exceptionally lucid and lucrative: For a 40-percent stake, the Americans paid once a billion dollars of today half as large proportion is 25 times worth of the then purchase price.
It is significant, however, that not even quite Mayer progressing with the long-planned sale of its valuable Alibaba stake. Pushes Yahoo from the content become foreign participation, fall billion in in taxes.For years, the company pushes the complete sale therefore ahead of him. Within a year, the Alibaba share has almost lost a quarter of their value, because of the turbulence in the Chinese stock market is the time of good chances only times past. By Waiting billion were burned
Nothing new for Yahoo
In summary:.. The Internet pioneer Yahoo arises for sale that once celebrated boss Marissa Mayer was injured. The former search engine giant has not been able to occupy new business areas. Instead, he was overtaken by Facebook and Google. Yahoo offers a parable for today’s Alpha-corporations of Silicon Valley: Without the conquest of new business is no Internet company can last.
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