Two cameras, Android operating system and four-inch display size: the cheapest smartphone in India is for the equivalent of 3 , 28 Euro to hit the market. The young Indian firm Ringing Bells campaigned Tuesday in newspapers for the model. Several initiatives of the Indian government as “Make in India” and “Digital India” to support the launch. What are the grants, was initially unclear. However, it should be no binding contract to a mobile provider
The smart phone market in the emerging country is booming. According to figures from the market research firm Counterpoint Research India recently overtook the United States and has thus now China’s second largest smartphone market in the world. Last year more than 100 million units were sold. Yet the market is hardly saturated: Only about 220 million of the approximately 1.3 billion people on the subcontinent have a smart mobile phone. As before, more simple mobile phones are sold than smartphones.
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Many Indians are extremely price conscious and also engage in smartphones cost models, like from Indian manufacturers. But the cheapest is often also spurned – that manifests itself in the extremely sluggish sales of small car Tata Nano. The sales of the tablet Aakash, which was touted as the best in the world, were far below expectations, because the users were not satisfied with the possibilities of the device.
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