Status: 02/12/2016 12:05
Katja Scherer
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In 1951, Beate Uhse their mail order. The Beate Uhse catalog (archive picture) was initially controversial but successful – until the Internet came
The catalog is part of Beate Uhse as the naked Playmates for “Playboy.” – Actually. But times are changing. In the American “Playboy” Playmates are only slightly veiled to see and at the Beate Uhse catalog will be completely scrapped – this week the last copy will be in the mailboxes. The reasons are economic. “Because we just had to find that the classic catalog business is less,” says Beate Uhse Germany President Nicola Schumann. The competition from the network has the catalog business made unprofitable
Image Problem burdened branch business
Not only the catalog business kriselt. For the past year, the company expects an overall loss of up to 15 million euros. As a result, stores are closed and cut about 150 jobs worldwide. The company has an image problem. For Beate Uhse many think of dim shops near the train station. The Hamburg sex therapist Bianca Schütte explains why many of their patients avoid the shops: “shame and the fear of being seen to play a role And the sleazy touch of these transactions..”
NDR Info – 02/12/2016 07 : 41 pm Author / in: Katja Scherer
at the weekend, an era comes to an end: the last time appears ?? Beate Uhse catalog ??. The company suffers from the online competition
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Competition from the Internet to create company
Thanks to the Internet to customers no longer pick up the catalog or go to dim shops. Porn movies are now anonymous and partly accessible for free, toys can be ordered by mouse click. And the web is crawling with competition, adult online stores like Amorelie or Eis.de do their best in their advertising campaigns on television and on the road to be serious. Disciples, sassy, digital – which will also be Beate Uhse. The company is now on women and couples, not to men as a target group.
New online and Fililalstrategie
The savings in the catalog business wants Germany boss Schumann among others in a new online presence stuck: “we will use a customer loyalty program, we have a new online platform, which we will bring into being, and set course very much on social media.” Also new stores will open up the company: bright, clean shops in a central location – with no sleazy Image
Beathe Uhse wanted enlighten
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By the way, it was the late 2001 the company’s founder and namesake Beate Uhse initially not about sex, but – on the contrary – to prevention. In the 40s, the native East Prussia Uhse printed handout, where she was clarifying women about how to count by day (the so-called rhythm method of contraception) can prevent pregnancy. Looking back, she said: “One must not forget: At the time the pill was not yet invented and condoms did not exist Not only were there no bread, no butter, but there was just no contraceptives..”
Church contributed initially great resistance
In 1951, she founded the “mail order Beate Uhse” and began condoms and books for the so-called “marriage Hygiene” for sale. Later more and more sex toys and pornography were added. The opposition of the Catholic Church was large, the entrepreneur recalled: “The people were asked to come to church, if you can find an infomercial of Beate Uhse in the mailbox in the sacristy subject display forms that you just need to fill..” More than 2,000 complaints have one to the early nineties.
The growth of the company did not diminish. At times, the busy entrepreneur up to 1,500 employees. But then came the Internet – and with it the greatest challenge
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