Closing with erotic catalog: The Beate Uhse catalog is set – Augsburger Allgemeine

The Beate Uhse catalog will be on Valentine’s Day for the last time. Beate Uhse would in future focus more on the online sale. Even otherwise, some changes in the concept

Red leather, black lashes – and in the pedestrian zone. The Beate Uhse Shops have sex articles visualized, if not taken out of the grubby corner long. But now Beate Uhse is also reached the digital age: The Beate Uhse catalog is set, said the company in early February in Hamburg. He appears on Valentine’s Day for the last time.

Beate Uhse wants to get away from the sleazy image

When erotica group are in crisis for some time. Now he withdraws from the traditional catalog business. Declining sales in the catalog business, and in a part of the branches have led to severe losses. The board has a number of measures to align its brand. 16 of the 78 stores will be closed. Walking together with other measures around 150 of nearly 600 jobs at Beate Uhse lost.

 

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As Beate Uhse explained in a press release, to the separation of help from the catalog to increasingly use the money thereby saved financial resources for advertising and marketing of online sales. They want more work with “personalized product offerings” and extend to television advertising.

Beate Uhse – the adult businesswoman

 
 
 

 

 
 
 
 

  Ten years ago died the legendary adult businesswoman Beate Uhse.
 

 Photo: dpa

 

 

Also, they wanted more focus on social media. For new strategy include also new stores that will open up the company. It should be bright, clean and attractive shops in a central location. Mainly away from the sleazy image. AZ, dpa

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