Boeing celebrates its 100th anniversary this year. The pioneering spirit of the Westphalia Wilhelm Böing who emigrated, a timber trade built and be enthusiastic about flying son William when company founder characterize the global group to this day.
But just in anniversary year of the greatest American aviation group comes under pressure. Just a not exactly figured layoffs was announced, although it simultaneously is a record order backlog for new aircraft. Behind High billion investment is a growing competition from the long-time rival Airbus in the market for aircraft with a center aisle.
necessary
Boeing is possibly forced to make for a successor to 2005 built model Boeing 757 on the market. It would be a multi-billion investment with an uncertain outcome. Industry analysts speak of a gap in the American by a move by the Europeans. The offer their biggest model of the best selling A320 Family with piggy engines and a particularly high range of over 7000 kilometers. This is enough example for a direct flight from Frankfurt to Chicago. Many in the tooths B757 are currently employed with a seating of more than 200 seats, especially by American Airlines for flights from the west and the east coast and vice versa.
the Airbus model with the bulky name A321neo LR have triggered an earthquake in the Boeing aircraft Center in Seattle, reports the well-informed” Seattle Times “. Then the US giant must now find an answer.
For the long-range A321 flies at a lower cost. Depending on the equipment should be carried out up to 27 percent cheaper with the new Jet an average flight, as previously, promised Airbus executives at the presentation of the new aircraft.
And actually reaps Airbus in the market for aircraft with a center aisle now around 60 percent of new orders one. It’s just a matter of time until a total of more Airbus than Boeing aircraft in this segment in daily use.
share under pressure
Boeing Therefore alarm bells. Already there is speculation that the incumbent since mid-2015, and thus relatively new CEO Dennis Muilenburg perhaps even more radical centers and cost cuts as be in the workforce unpopular predecessor Jim McNerney.
As Boeing end of January its outlook for 2016 presented, the share already came under pressure. In the anniversary year of sales of $ 96 billion last returns. It will be delivered with some 740 aircraft less brand new models, as yet, 2015. In addition, last broke the profit margin. A success curve therefore looks different.
According to the “Seattle Times” announced civil aircraft chief Ray Conner now not only a cost and job cuts. He also touched on the new model, there is speculation about for months. Let there be no earlier decided this year about how the response looks to the Airbus success, Conner said. How many jobs will be in what time frame painted, he was not known.
Less executives
Go
Business Kenner believes that job losses in the production of the 747 jumbo jet and the 777 model. The US company describes the measures with the sentence: “In order to score points in the market to ensure growth and to be able to act as a healthy company, we take a well-considered steps to reduce the costs for the design and construction of our aircraft.” The closing a workforce. With the layoffs should be started at the executives.
The “Seattle Times” published a graph after Boeing in Washington state, where the most models are produced, has already shrunk the number of employees of good 87,000 in fall 2012 to around 79,200. Without more jobs and cost cuts Boeing could not compete against the Airbus prices, they say.
The decision on a new Boeing plane as a stopgap between the model 737 and the 787 Dreamliner is very delicate. For some time, the group explored a plane “for the market center” for 220 to 280 passengers with a range of up to 8,000 kilometers. The in Branch jargon MOM Aircraft (Middle-of-the-Market) said model would be likely to occur only in 2022 for use.
production costs must fall
So far went corporate experts expect that will be decided no earlier than in 2018 about the new model. If the 737-series but even more pressure, which provides money in the till, Boeing has a problem. The renowned aviation analyst Richard Aboulafia recently declared that also the cost of production for the modern model would fall 787 Dreamliner from previously 140 to 91 million dollars to even earn the program total money.
About the design of a new MOM model of Boeing is much speculation. It could be the previous 757 model with new engines and a new interior, they say.
The in the industry highly regarded head of the leasing company Air Lease, the Ungar Steven Udvar-Hazy, Boeing urges contrast to the development of a completely new aircraft.
now there are also accounting problems
But not only the model policy, the accounting is now critically at Boeing. According to a report of the Bloomberg news agency, the Securities and Exchange Commission investigated to date the recording of costs. The focus of the programs are 787 Dreamliner and the 747 jumbo jet. Boeing overwriting the billion cost of aircraft development and the investments in the long term from which future sales volume are calculated to smooth the initial losses.
Thus the Boeing charged -Income in the fourth quarter 2015 569 million after taxes, because Boeing had lack of weak demand cut production for the plane, so in the future less revenue expected.
The US group uses a different accounting method as Airbus. A Boeing spokesman declined to comment on the alleged studies. According to the report of news agency on the stock exchange investigation the stock over ten per cent of its value.
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