Alphabet – Why Google’s mother the most valuable company in the world is – Süddeutsche.de

• The Google parent company Alphabet thrilled with its quarterly results, investors and Apple solves officially as the most valuable publicly traded companies in the world from
• The Group on the one hand invest in innovative -. still deficient – future projects, but worthy good with the Internet advertising business money.

Analysis of Helmut Martin-Jung

What kind of stories! Stories of how Hollywood they no better could have invented: Two students have a brilliant idea, tinkering up computer, and it is a world company. But not any that sells maybe more effervescent than others, or more screws or more mobile phones. No, the group alphabet, to which the Internet company Google is one, one of those who change the lives profoundly.

The fabulous rise of Google made possible by a development that many not yet in their have recognized the full significance: computer chips, the computer hearts of all the myriad of servers in the data center, beat faster, incredibly fast. To the extent that accelerated computing power, the tempo rises first in the IT-related industries, but increasingly also in the old economy.

2011 Google was already a world company , Your stock market value at that time was just under $ 200 billion. But today, only a measly five years later, he has ratcheted up to more than twice that. Now today’s alphabet, in terms of market capitalization, the most valuable company in the world – more valuable than the iPhone maker Apple. From this, two important conclusions can be drawn

First. The acceleration works in both directions. What yesterday began promisingly, now blossomed magnificently, may be meaningless or even disappeared again tomorrow. An example? MySpace, the social network, was once larger than Facebook. Today, it no longer matters, among the most wanted global sites it ranks the analyst firm According Alexa place in 1717, Facebook is but:. The number 2 behind Google

Google since 2014 under the umbrella of Holding Alphabet, is the cash cow of the group. But, to continue the metaphor, the donkey eats rather one-sided. Four-fifths derived revenues from advertising on the Internet. So far it has managed Google CEO Sundar Pichai to use the paradigm shift away from the PC to mobile devices like tablets and smartphones primarily for his company. The system developed by Google’s mobile operating system Android is the world leader, and although the mobile devices can earn less with ads on the smaller screens, he succeeded in the fall in the average advertising price by 16 per cent to absorb because more page views have been achieved. But tomorrow can look at the world differently, and so there is always Google the General Reserve: If the ads continue to bring money, then …

graphics What are the Germans in 2015 on the net wanted have