Home of the video portal: Youtube is soon also available by subscription.
Everything indicates that 2014 goes into the history of the music industry as the year in which the industry’s revenue for the first time no longer majority and from the sale of CDs records dine. In the past two years, the proportion of discs physically sold from 60 percent in 2012 fell to 51.5 percent last of the total global market, the equivalent of 12 billion euros. During the same period generated via digital channels revenues grew at 39 percent – due to the increasing success of the so-called streaming, in which music lovers retrieve the songs and listen directly through their Internet connection. Now, the video platform Youtube sends to drive this process forward.
Author:. Martin Gropp, born in 1979, editor in business
On Wednesday evening, the subsidiary of the search engine company Google has announced to introduce its own paid streaming service called “Youtube Music Key”.
The service will come in, inter alia, the United States, Britain and Spain on the market. Germany remains for the time being exempted. Youtube is here only because of his previous offer in deadlocked translucent licensing negotiations with the music rights collecting society GEMA.
In addition to the fee-based service Youtube will introduce its smartphone applications also offer a free pure music. Like the previous Youtube deal is this to be financed by advertising. The ad-free subscription model will cost $ 7.99 in the first month, however; later, the price will increase to $ 9.99. Number of end users to ensure also get access to the music that is in Google’s Digital record store “Play Store”. Previously, users could download music there – similar to the iTunes Store of Apple electronics company
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By Step Youtube attacks the growing industry of streaming in. First Tuesday of the music service Spotify had informed that he has increased his number of users within the last six months by 25 percent to 50 million users.
About the introduction of the new YouTube service has been speculation in the industry for a long time. So far Youtube had never taken a position on. Buoyancy did however get the rumors, as the Google subsidiary closed by and by licensing agreements with major global record companies.
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In May of this year, also received a lot of independent music producers and labels mail from Youtube. You should sign a new license agreement for “sound recordings and audiovisual content”. In the letter it was said that the agreement containing the necessary rights, so Youtube could provide “new and better ways” to spread content across all sorts of reception pathways, which probably was meant streaming. This should offer partners more ways to reach fans, and open up new ways to earn money with content. If the labels refuse their consent, YouTube announced that it would terminate the existing relationship within 60 days.
Against this ultimatum attracted several associations of the independent part of the music industry into the field. “According to our members, the contract conditions are extremely unfavorable and non-negotiable,” it said in a statement about the German Association of Independent Music Companies (VUT). At the same time the compensation was below the prices paid by other streaming services such as Spotify.
Shortly before the launch of the YouTube service, it had, according to a media report, however, an agreement between a given large part of the independent label and Youtube. The “Financial Times” reported on Wednesday, the video portal and the British music rights agency Merlin had a license agreement closed in order to provide the music represented by Merlin 20,000 independent record labels on the platform. On request, the newspaper wanted initially neither Merlin nor Youtube position. The VUT also declined to comment.
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