Quarterly figures – Apple sold far fewer iPhones – Süddeutsche.de

• The number of iPhones sold has declined.
• Apple speaks of one-time effects.
• The turnover has fallen in many areas.

Apple has sold again significantly fewer iPhones. Sales of smartphones burst in the third quarter by 15 percent compared to the previous year, as the US technology group announced on Tuesday evening. Were sold at this time 47.5 million smartphones last year, there are now only 40.4 million

It is the second consecutive quarter in which the iPhone sales figures worsen -. However, 2015 was also an extraordinary year with numerous sales records, driven by the iPhone 6 have been. For Apple, the latest development could, however, become a problem, finally, the iPhone is responsible for almost two thirds of total revenue

The model SE -. In which large parts of the art of current iPhone 6 models into smaller housing the 5 series were pressed – was very popular, it said. The average selling price of an iPhone fell by more than $ 60 to 595 dollars.

Apple speaks of one-time effects

CFO Luca Maestri explained this mainly with one-time effects, about one third the decline would result from unfavorable exchange rates. In the current quarter the average price will go back up. Traditionally, the next iPhone model will be sold in September already.

In other categories the numbers slipped into the red. Sales in the key for Apple Region China it fell by 33 per cent, in the category called “Other products” (included here, the Apple Watch is) by 16 percent.

Overall, the total revenue fallen company by 15 percent, to 42.4 billion dollars now. But analysts had already predicted a decline. By this measure remained Apple exceeded expectations and the stock price went after trading hours by seven percent in the height. Apple has cash reserves of $ 231.5 billion

iPad with more sales

The sales of iPad tablets were indeed continue -. By nine percent to 9.95 million units, but with the more expensive models of the iPad Pro, sales rose by seven percent to nearly $ 4.9 billion. This is the first iPad-growth for a long time.

The revenue in services business (for example, iCloud and Apple Music) stored in comparison to 19 percent, to 5.98 billion dollars.

the market took the numbers left on – after trading the Apple share price rose by more than six percent

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