The online video service Netflix has clearly missed its own forecasts for user growth last quarter. In the past three months 1.7 million users were added, as the company announced. It had earlier submitted an increase of 2.5 million new customers in view.
founder and CEO Reed Hastings made for, among other things, a price increase in charge. “Whatever costs something that people do not like, when it is more expensive,” he said in a video conference call with analysts. Netflix must by phase but through. At the end of the higher prices would mean more revenue.
In the last quarter should look for expectations of service 500,000 customers added in the US and two million worldwide. In its home market Netflix won only 160,000 votes.
International it is typical that only unload a pent-up demand when starting in a new market and growth then abbremse, Hastings said. “We are growing, but not as fast as we would like or have succeeded in the past,” Netflix said in the quarterly letter to shareholders. The stock fell after trading around 15 percent. Investors were also disappointed by the view.
Netflix now has 83.2m customers worldwide, including over 47.1 million in the domestic US market. The service was launched in around 130 other countries earlier this year, making it now available almost all over the world, except for China and countries like North Korea. The global reach also arouses appropriate expectations for the growth of the number of users.
His sales were the video service on-year by 28 percent to 2.1 billion dollars (1.9 billion euros) increase. Profit rose 55 percent to 40.75 million US dollars.
Netflix had recently increased its prices. The company is represented in Germany. There competes about the ProSiebenSat.1 subsidiary max cathedrals, the Service Watch Ever the French media giant Vivendi and the Amazon online streaming offer Prime Instant Video.
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