Central ailing brand: Volkswagen VW provides less of – n-tv.de NEWS

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 Tuesday, April 14, 2015

 
 
 

 
 Six months in a row, the VW group now has to contend with flagging sales of its core Volkswagen brand. Sales in Russia and Brazil a break. And on a third market seems to have taken a turn.
 

 
 
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The core passenger car brand of the Volkswagen Group loses her record attempt in the previous year noticeably pace. With a renewed decline in sales in March, the brand is already connected with models such as Golf or Passat now half a year in reverse.

In March, deliveries were compared to the corresponding month of the previous year by 0.9 percent and they thus reached 558,600 vehicles (March 2014: 563,600) as the Wolfsburg mitt rushed. “The extradition result of our core Volkswagen Passenger Cars brand was influenced by the Russian market in March of the demanding conditions in the markets in South America, especially Brazil, as well,” said Board Member for Sales Christian Klingler.

For the first quarter of the current year the residue is the value of the first quarter of 2014 years at 1.3 percent. Thus, it seems increasingly obvious that the core brand reached a high point of their growth. VW cars had shipped 6.12 million last year worldwide vehicles to customers and therefore cracked the first time the six million mark. Since 2004, the brand has thus doubled its deliveries.

change in China

But even the last quarter of last year, the situation changed. While the brand in Europe rose in the starting quarter by almost 2 percent and saddled it even more than 8 percent in Germany, the values ​​halved in Russia (minus 47.2 percent). There, the Group has reduced the layers because the factories have little to do.

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Powerful into the office also suggests that the usual motor China than with far the largest single market, the Wolfsburg ended March lost 0.6 percent. Previously, he had always been a double-digit long time, until the end of 2014 there began the change. In South America’s most important single market of Brazil, the first quarter saw 18 percent slump.

The car brand makes half the turnover of the entire group of Dax. Shipments of the Golf, Passat, Polo and Co. is the heart of the twelve brands scoring group.

  Source: n-tv.de
 

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