Developers Conference Apple, WWDC will, traditionally held in June each year. Not only developers expect these with voltage even Apple enthusiastic Normalverbraucher hope anew each year on innovation and inspiration. In recent years, Apple disappointed with sluggish events, was on those presented only slightly – and cashed it in social networks criticism
this year was different. After a minute of silence to commemorate the victims of Orlando and their families, followed by a mixed bag of improvements, Apple releases the latest in the autumn on its users. Based on the four pillars of Apple, the Apple Watch, Apple TV, Mac and smartphone operating system iOS raced the Apple team to Tim Cook and Craig Federighi by two hours from presentation and bauble.
the live blog for your perusal the keynote can be found here.
Without superlatives, it does not go with the Californian tech giant course: At the very beginning called Tim Cook iPhone the “gold standard against which all others will be measured.” The Apple Watch is just one year after its launch, the device simply for a healthy life. The operating system iOS have changed the world, the Apple CEO.
Apple Pay comes to the desktop
The new features can best be summarized under the buzz words personalization and networking. Apple’s voice assistant Siri gets a new role. So Siri will no longer be only on mobile devices available, but will also be accessible from the desktop computer Mac. By accessing the desktop Siri now offers many more options than the mobile version before.
You can search the computer, planning trips, music can play and says friends via email sometimes even from when the user the so wishes. The stronger focus on intelligent voice applications makes Apple once again catch up with rivals Google and Amazon. This had aroused with their smart solutions for the home in the past few months a stir. The shop keeper “Apple Home” dedicated software chief Craig Federighi hardly time. There are obviously less spectacular to report
Also on the desktop computer to be found is also the payment service Apple Pay in the future. So far, only about iPhone or iPad reached, the service is now also available to spend and facilitates shopping on your desktop computer the money. The range of payment service in Europe should also be extended – on a start date in Germany, however, remains silent. Ever, Apple before several interfaces between mobile devices and the Mac. Besides Siri and Apple Pay also data on Mac now can be inserted, copied from an iPhone or iPad to the clipboard. In addition, unlocking the Mac
is via Apple Watch possible.
The operating system OS Watch 3 is another major innovation. Although presented the Group – as had been already expected – no new hardware before. But the operating system has been improved from the ground up. It is faster, respond much better and some apps are built for convenience. So also the Fitness Tracker “Activities”, which presents itself in the form of a clock -. And a direct comparison allows competition with contacts of the userMore options
By far most of the time However devoted Tim Cook, Craig Federighi and Co their Messenger services like iMessage. Firstly Siri was integrated into the keyboard and can react intelligently to questions. When asked, “Where are you?” Siri will send a map with the exact location. This appears in some situations quite practical. Much more energy used Apple but the presentation of the mediation of emotions via chat.
The conventional speech where sent text messages be (in this example WhatsApp), are in Apple’s iMessage be variable in the future.
So countless stickers (a kind of enlarged emoticon on various topics) are available. Even voice messages and song title can be sent directly. In addition, users can now things “according to” tell (the text appears in large bubbles) or “soft” (small bubbles). Certain effects such as balloons or confetti can be sent. The in this context most interesting aspect is a “blurred” effect, which can be put on messages that are private. The message will only appear in plain text, if the recipient even stroking it. With these new features, Apple makes its intelligence service iMessage interesting and advance the competitors WhatsApp and Facebook’s Messenger on the Pelle. Since it bothered also not that the demonstration-iPhone sheer “emoji” and “Bubble Effects” in the meantime stretched out all fours.
No Revolution
All of these upgrades naturally throw a question: What is your privacy policy? The is guaranteed, says Federighi, and stated that it create any user profiles and the data were evaluated only locally on the devices. This is a crucial difference to Google and Facebook, which collect enormous amounts of data in large data centers and analyze only there. Apple also promises to implement the end-to-end encryption as standard. Even the consumer-friendly message.
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The mobile telephony has Apple not new on this developer conference invented, the revolution failed to materialize. But some innovations can be quite impressive. On the iOS 10 coming in the fall, the iPhone users may be curious and also the new Watch OS brings obviously a real improvement for the Apple-watch with him.
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