Date: 04/12/2015 01:19 clock
India is on promotional tour: the partner country of the Hanover Fair begins today with an elaborate campaign is to attract foreign companies. But India is not a simple patch for investors.
Ramesh Saligrama into the factory Bosch in Bangalore. Here in the heart of the south Indian city, the German company can produce fuel pumps for automobile engines. Saligrama manages the factory. In the production hall, it is extremely clean. The often chaotic India seems to be far away.
Saligrama indicates a shielded by glass walls production line. Lasers and robots guarantee precise manufacturing here. Engineers monitor the process. “This is standard products, we can also send to Europe. The standard factory, after we set ourselves is in Germany.”
Steffen Berns passes the Bosch subsidiary in India With 28,000 employees. Even if production in the hall next door technically runs at the highest level – Berns’ job as India boss is hard. The World Bank lists India in an index to describe how easy it is to invest in a country just ranked 142. Corruption is widespread, the bureaucracy an obstacle. There are 29 states, each with its own rules. A problem for Bosch.
“We have locations in different states, we have warehouses in several states,” says Berns. “We need to be extremely careful that we pay the correct taxes.” Controls at the borders prolonged transport times, which should be taken into account.
Inner Indian controls a lot of time
A French company expected the end of 2014 out that the fastest route between neighboring Indian states also lead before the aircraft over France. Inner Indian customs controls cost a lot of time. The Indian government is struggling with the states of uniform rules.
And it advertises an elaborate campaign to attract foreign companies, such as in small film spots, manufactured by PR professionals. In animated sequences rise missiles and helicopters on a submarine dive, creating new cities, and many small spinning wheels form into cogs, which mesh. The spinning wheel is India’s national symbol. At the end of the wheel go into a lions on.
“Make in India” is the campaign that can be seen these days in many German cities. At airports, trams and railway stations in India wants to draw attention to themselves. Not as a tourist destination. But
as a destination for entrepreneurs from Germany.
head of the “make-in-India ‘campaign is Amitabh Kant, State Secretary in the Ministry of Industry. “We find that the German investments with 3.5 per cent of all foreign investments are too small for us. But India is currently the only growth oasis. And if German companies want to grow, they need to look outside Europe. Germany’s future lies not in Europe, but in India, “says Kant
Ambitious Goals
And the Indian government has a clear plan to 2019″ We want the number of German companies quintuple here, “says Kant.” And we want to increase the investment from Germany of 7.5 billion dollars per year to 50 billion. “
The are ambitious goals. India’s Premier modes tries to lure companies world-wide with similar claims. His trips abroad seem like a big promotional tour. Today’s station. Hanover
“We have not only the Hanover Fair in sight, but many cities in Germany,” says Kant, “But it’s clear. During the show we will Hannover accept and pave over with posters to promote our country “
India – an investment case
Kant smiles mischievously. He otherwise acts more like a bone-dry bureaucrat. Kant is viewed as being great strategist, and he knows that German companies prefer to invest in China. In India some 1,800 German companies are active in 6000. China, India is considered to be more complicated Location: CEOs ever get tendonitis because they have to fill in so many forms. Often bribes are due, the current falls themselves regularly in New Delhi, and retroactive, new laws made from India even before an investment case. That should change
“We want to make India one of the easiest locations worldwide We have done a lot in the last six or seven months Just one example:… And to import Export You used to have to fill out forms eleven. ” Now there are only three for imports and exports for three reports Kant. “And we will do more.”
Hope for the modes effect
Many Indians, but many investors are still waiting for the big hit of the government in New Delhi. For example Reinhard Ling. He lived for two and a half years in India, in the financial capital of Mumbai. Ling is representing the solar system manufacturer IBC from Bad Staffelstein in Upper Franconia. Sounds like a self-perpetuating. India needs more and more energy. And almost always the sun shines. But: “. A gold mine this is not, in my view, it is true that the demand for energy is very high, but as a provider, it is very hard, it is the most difficult market I’ve seen in the solar sector so far,” says Ling.
To block protesters sometimes even a construction site because they want to impose on investors and local employees and machinery of local firms. Are there any serious dispute, it can take years until a court decides. Many European solar firms are long gone, says Ling. IBC will remain, Ling hopes for a mode effect.
India has the big hit desperately needed to know the bureaucrats as Industry Secretary Kant in New Delhi: They want to build a hundred new, so-called smart cities, as the immigration pressure on cities like Delhi or Mumbai is much too large – and the problems associated with it seem unsolvable. Rivers like the Ganges are in parts clinically dead, the air in New Delhi is dirtier than Beijing. 600 million people in India are still so poor that they do not engage in economic activities. In particular, the extremely many young people need jobs. Many of them have Premier Narendra Modi’s exactly why selected
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