Competition Commissioner Margaret Vestager
How do you look for when you want to buy a new bike? One thing is certain: If you have chosen one, then you can enter the name of the bicycle in Google. Google will show not only information about the model, but on the results page are also equal to several online stores with different prices for the bike -. Some of them have even paid for it
This is what the European Commission is accusing the Internet company in its stricter method. Because such price comparisons, there are not only Google, but also of Idealo.de, guenstiger.de and many others. But Google is not its price comparisons prominent, but their own. The Commission argues that makes it a disadvantage to competitors that fade into the background. Thus, the competitors have less incentive to improve their price comparisons – and in the end hurts Google to consumers who do not necessarily find the best price comparison page
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On Wednesday morning, EU Competition Commissioner Margrethe Vestager submitted its complaint. The next step is officially called “Statement of Objections”, Google can now reply. In the preamble to the EU Commission states that Google had earlier been compared with other product-name price. Thus, the Group but had little success – until he got the price comparison in the general search integrated
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© Screenshot / Google Google search results for a bicycle. Top right shows Google online stores and prices.
Google search results for a bicycle. Top right shows Google online stores and prices.
Google has always replies that it had no monopoly that could abuse it. The competition was tough and other search engines just a click away. In addition, the user picked more often information from social networks like Facebook. If there go around shopping, people searched anyway rarely at Google, but often on other sites like Amazon or Ebay. In a new statement on Wednesday, the company calculates that its competitors are successful as before.
Vestagers predecessor Joaquín Almunia had pursued other charges, for example, Google’s dealing with advertisers. He had early last year reached an agreement with Google almost on a package, but many other commissioners found the agreement against Google is not hard enough. Therefore, the agreement failed
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Vestager provides for Google’s mobile operating system Android to the center. Mobile phone manufacturers can use Android for their devices, the operating system may change but only within narrow limits and need some Google apps pre-installed. In this way, it’ll bring more difficult for other companies, own competitive apps in the market. The development of the operating systems is hampered.
In its opinion replies Google: Android is a free operating system that could use everyone – even without binding to Google. At the same time, it would be useful to provide some standards so that the apps work on all phones. The operating system has brought lower prices for consumers. Often be on the phones and apps from Google rivals installed, for example, Facebook or Microsoft.
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