It was hardly a financial scandal, in the case of the Deutsche Bank in the past years, has not dabbled. Now, the leadership has tried, with an ad campaign, the customers regain confidence.
once There was a money house in Frankfurt am Main, which had to have a solid business, respected leaders and employees as well as customers, were proud to your workplace or to an account at Deutsche Bank.
But at the latest since the financial crisis in 2007/2008, the Story is not told so. Since then, Deutsche Bank is again in the headlines – for example, due to the participation in interest rate manipulation (Libor), a controversial mortgage transactions, for violations of trade sanctions or financial losses. Just this week, Bank chief John Cryan bad Figures for the previous year, had to announce that he is trying to sell in the face of even worse results prior to that as a turning point.
located How much Cryan, a new Narrative is also this weekend visible. In full page adverts national Newspapers Cryan on behalf of the management Board and the Supervisory Board Chairman Paul Achleitner to apologize for the misdeeds of the past.
“These Contaminated sites have cost us not only a lot of money, but also Reputation and trust… I would like to take this opportunity, on behalf of the management Board of Deutsche Bank, our deep Regrets for what has happened. We would like to apologize for that.”
had It been made in the case of mortgage transactions in the USA between 2005 and 2007, serious error. “The conduct of the Bank did not meet our Standards and was unacceptable. This is unfortunately also true for other cases,” writes Cryan.
sorry display at the Deutsche Bank 04. February 2017
The disputes have cost the Bank a total of more than 15 billion euros. In the past year, the Bank also made, therefore, approximately 1.4 billion Euro loss. A year earlier, the group had had to cope with a Record drop of 6.8 billion euros.
“Sure, there are other procedures, which will impact our results, but we have now completed significant legal cases,” Cryan confident. On Thursday, the Briton had set for 2017, again for a profit. At the press conference he had read the now broader apology.
read more about the rise and fall of the German Bank in this story from our archive.
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