Against the will of the analysts and despite the success of Fox News: The true passion of Rupert Murdoch always remained print journalism
The in Australia-born entrepreneur Rupert Murdoch created a global media empire. | © William West / AFP / Getty Images
As Keith Rupert Murdoch was 22 years old, he inherited a provincial newspaper in South Australia Adelaide. He built it into a media company that is not only one of the largest in the world, but especially the most influential. At the height of his power of tycoon with his newspapers and TV channels could influence policy on three continents.
Now, with 84 years, he began his retreat. Murdoch will give up his post as CEO of 21st Century Fox to his son James. He still remains as chairman of the board received the company. But the signal is clear: Murdoch’s long reign comes to an end
Murdoch loves newspapers, but newspaper editors do not love him back.. At least, not editors, who see themselves as representatives of the fourth power in the state and as a service of democracy. Murdoch makes no bones about it, to be an arch-conservative market economists and union enemy to his success, he counts among other things that he deposed the British printer in the eighties.
And he expects quite find his attitude in its leaves and transmitters again. However, he has little time for journalism awards and items with literary sophistication. Stories with which you can make pad – For Murdoch, the Exclusive, the hit is valid. For him newspapers business. And a business with whom he once could earn a lot of money. While the print industry so at odds, as they can survive in the digital age, Murdoch simply refuses to acknowledge that the heydays are over.
A cool strategist but Murdoch has never been. When Vanity Fair reporter Michael Wolff visited him once at his office, he found Murdoch in his shirtsleeves on the phone. At a party he got a hot tip, the (can not stand the Murdoch) an ally of Hillary Clinton brought to the porn industry in conjunction. This was preceded by the News Corp. now boss even after. Stunned presented Wolff fixed: Murdoch knows his craft, find the right sources, asks the right questions, verified and checked by. Even if it in history – typical of many of Murdoch’s tabloid press – concern was to blacken someone Wolff can his recognition not conceal: “How many media bosses were capable of doing?”
Murdoch’s sudden enthusiasm for news and its ambition to be the first to drive it even in new business areas. He often was wrong, such as in his purchase of the Internet portal MySpace for nearly 600 million dollars. The network was considered the hottest web community – until Facebook came and MySpace made irrelevant. Murdoch eventually sold the platform in 2011 for 35 million dollars to the Pop-investor Justin Timberlake.
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A full success, however, and is Fox News. The launch of the US cable channel in 1996 was modest. “We had no studios, no program, no draft horses, no ideas, but two or three tough competitor,” recalled Roger Ailes later in an interview.
Ailes is the man behind Fox News. The former media adviser to Richard Nixon, Ronald Reagan and George HW Bush got along right away well with Murdoch. Its hallmarks, a clear political direction – hard right – paired, such as the New York Post , with a mix of sex and sensations, Ailes should implement for television. Both men agreed that the US lacked a conservative voice.
Until the appearance of the duo Murdoch-Ailes was CNN founder Ted Turner as a revolutionary with his idea of offering news around the clock. CNN was considered unbeatable. He’ll Murdoch’s TV channels “crush”, Turner announced because even confident, and made fun of him. Turner’s TBS station debuted a sitcom called Chimp TV , in which all actors were chimpanzees. One of the main roles was the possession of the Australian TV Veterans Harry Waller, according to the script, a “self-made Gazillionär”, the newspapers, hotel chains, sports clubs and genetic engineering companies and even the Chimp Channel. But all the scorn defiance: The audience gave Murdoch and Ailes quickly right: Already in 2002 overtook Fox News established competitors CNN
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