Brio is almost as old as 130 years Ravensburger. While the Upper Swabia have not so far been specializing in puzzles, games and children’s books, is focused on Brio wooden toys. In addition to the wooden trains, which can be found today in many German children’s rooms, provides Brio among others redraw Dachshund and building blocks ago.
How much Ravensburger the tradition Railways has made cost was not disclosed. Brio recently made 38 million euros in sales with its 80 employees. Ravensburger brought it in 2013 to around 360 million euros.
Brio heard for more than ten years in the majority of the Swedish investor Proventus. For years, dominated Brio Wooden Railway Sets the nursery. In Germany Brio is still the undisputed market leader, said Germany’s managing director Erwin Müller.
A few years ago, the company struggled after sales problems with a liquidity crunch. Debt, according to Müller was a new product line and product strategy, the investor Proventus Brio had prescribed. 2013 Brio separated from the business with prams and car seats. Meanwhile, there is talk of profitable growth.
The entire toy industry behave developed recently. For 2014, the Federal Association of the Toy Retail trade, predicting an increase of one to 1.5 percent. Ravensburger managed to last, especially with electronic product innovations to increase its sales significantly outperform the market. This includes the serial Tiptoi. Ravensburger CEO Schmidt made but last year at the International Toy Fair in Nuremberg clear that the Upper Swabia hold still to traditional toys. “We preserve the old and cultivate it, but the gains keep coming with new approaches and innovation,” he said.
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