Thursday, January 8, 2015

Acquisition: Ravensburger buys Brio – Daily Mirror

Acquisition: Ravensburger buys Brio – Daily Mirror

17:57 clock Sarah Kramer

The German board game manufacturer has acquired the Swedish wooden railway engineers. Ravensburger wants to conquer the takeover new market segments.

Some are known for their puzzles and board games, the other for its wooden train: The South German toy company Ravensburger takes over with immediate effect the Swedish tradition company Brio. “We buy so that a well-respected brand that fits well with Ravensburger,” company spokesman Henry Hüntelmann told the Tagesspiegel. The Nordic company stands for quality, safe and innovative products that are specifically addressed to the enthusiasm of the children. “In Sweden Brio is an icon.” How to dig deep Ravensburger for the change of ownership in the bag remains secret.

They have agreed not to disclose the purchase price and other details, Hüntelmann said. Apparently, the Süddeutsche but had been looking already for some time for a suitable acquisition targets to grow their business.



Ravensburger is one of the top ten German toy manufacturer

Even without Brio it runs for Ravensburger magnificent: almost 360 million euros, the company continued in 2013 to meet your specifications. About 80 percent earned it with games, puzzles, and art and craft products. In addition to classic board games like “Maleficent” or “Coppit” produced Ravensburger also hybrid toys, board games combine with an electronic component. These would include the learning game “Tiptoi” that from four years with an Intelligent reading pen closer to bringing small children the life-world of the great. “Especially in the toddler and preschool we are not so strong,” says Ravensburger spokesman Hüntelmann.



The famous wooden train is now more than trains and rails

Brio have, however, precisely in this division to offer. The wooden rail of Sweden, for example, is now much more than just trains and rails: Accessories and passengers, station master, battery locomotives,

tunnels, folding bridges, movable barrier and the train station, where the children can record greetings itself, not only prepare the little ones but also many adult joy. The “Brio” not just easy on the wallet. Even the “starter set” costs in the trade 15 euros upwards

Brio also offers various toys for toddlers to

In addition to the famous Railway can be found at Brio but also all kinds of toys for babies, toddlers and walker. The company has several products in the range for virtually every age group from birth. The range for younger children ranging from wooden rattles and other gripping Lingen on musical instruments, a dachshund to follow suit and stack clowns up to the car, which the laufwillige- but still can not procrastinate Our future in front of him.



The Swedes to be an independent subsidiary of Ravensburger

Nothing is on the products of Brio change even after the takeover by Ravensburger. “Brand, management and staff will provide the future an independent subsidiary of our company,” says Ravensburger spokesman Hüntelmann. Also Brio will retain its existing headquarters in the city of Malmö. The Swedish company was founded in 1884, currently employs around 80 staff and is represented in more than 20 countries. The annual turnover in 2013 at the equivalent of EUR 37.6 million.



Ravensburger want the gap to Lego and Co make up

Ravensburger wants at least through the purchase of Brio some extent the industry leader Lego Mattel and Playmobil zoom back: According to preliminary figures from market research firm npd Group this toy manufacturers had in terms of sales in 2014 in the lead. Ravensburger landed in the ranking in fourth place.

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