The electronics giant Sony shocks with a drastic profit warning. Instead of using a net loss of 50 billion yen, the company expects almost five times. Sony would now like to respond with a new smartphone strategy.
The Japanese electronics giant Sony has issued a drastic profit warning. The net loss in the current fiscal year ending in March will increase from 50 billion yen to 230 billion yen (1.7 billion euros), said Sony on Wednesday. Thus, the loss would almost fivefold. Reason is a depreciation in the mobile phone sector in the equivalent of 1.3 billion euros. In competition with Apple and Samsung expects Sony now with significantly less smartphones sold.
The “medium-term plan” was changed to “bear significant changes and the competitive environment in the mobile phone bill” the, Sony said. Strategy is now to minimize risk and fluctuations and to achieve stable revenues. Sony will focus in “certain regions” on the expensive smartphone models and reduce the number of models in the middle price range.
credit to junk status
Sony had reported previous in the end of March to the end of the financial year a net loss equivalent to about 917 million euros and in May announced the estimated loss of 50 billion yen. The company is located for years in a difficult position, however, managed financial year 2012/2013 a net profit of 43 billion yen. The rating agency Moody’s downgrades the creditworthiness of the company’s currently still on a junk status.
President Kazuo Hirai Group has initiated a comprehensive restructuring of the Group, which provides for the withdrawal of 5,000 jobs. The PC division with the Vaio brand is sold to a Japanese fund. The problematic television division, which hardly brings profit and suffers from severe competition, will receive the company president but. . Well the sale of game console Playstation 4
running the video: How much innovation is Apple new products?
‘+’ ‘+’
No comments:
Post a Comment