Vegan or vegetarian food from soy cutlets to Veggie Grill sausage increasingly taking place a. on the shelves of German supermarkets “The market is booming and there is no end in sight,” says the Cologne Institute for Business Research (IFH) in a study on the triumph of Veggie Products.
But fueled the triumph of meatless products not. mainly from the growing number staunch vegetarian or vegan “The actual support of Veggie-boom in Germany” are the so-called Flexitarians: consumers although reducing their meat consumption, but certainly do not want to completely give up the pleasure of a steak or a sausage, reported the Society for Consumer Research (GfK)
More than a third of households in Germany reduced, according to the market researchers now aware of the consumption of meat. Especially in the age group over 50 is growing, the number of Flexitarians. An important reason for this is the concern for their own health. Vegetarians can be found on the other hand, according to GfK only every 20th household.
Supermarkets go with the trend
No wonder that now supermarkets and discounters have discovered the trend for themselves and their offer vegetarian and vegan products expand step by step. Germany’s larger grocer Edeka about offers in its own brand line “Organic and vegan” long soy fillet steak without meat and salad mayonnaise without egg on.
competitor Rewe has among other vegan soy ice cream and chili sin carne in the program. Aldi Süd attracts with “organic veggie goulash”, Aldi Nord with “Veggie Bolognese”. And rival Lidl offered under the brand name “My best Veggie” among other soy fricassee and vegetarian mini meatballs.
Reinert plans first vegetarian children sausage
Also discover ever more processed meats producer niche for themselves. One of the pioneers is the sausage-branded Rügenwalder mill now makes claims to nearly 20 percent of its sales with meatless products. For the company from Lower Saxony, it is clear that the trend to a vegetarian diet is more than a short-lived hype.
But for many other brands such Wiesenhof, Meica or Bärchenwurst manufacturer Reinert seems a Veggie offer now a must. Reinert about will bring its first vegetarian children sausage on the market in August.
sales with vegan and vegetarian food still low
The revenue from vegan and vegetarian foods are generally still rather low. According IFH make currently just 0.6 percent of the food market from excluding tobacco.
But the number of vegetarians, vegans and Flexitarians growing continuously. Rügenwalder-owner Christian Rauf foot is therefore convinced that we must not underestimate the trend. “We will probably be the first and last generation that every day meat on the plate,” he says
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