Where the digital monsters, also the players gather. This can be used for up shop operators now. McDonald’s is also to have plans with Pokémon Go.
lure monsters – and paying customers equal with Pokémon Go, the smartphone game that attracted a few days more users worldwide on the road, as Twitter regularly in the short message stream, has welcome news operators of cafes, restaurants and shops. Players follow the digital monsters where they appear. Are Charmander, Pikachu and Co. Once there, let also their hunter not be long in coming. And where they appear, business owners can definitely influence.
So it is in the game is already possible to fit so-called “Pokéstops” with virtual monsters baits. Pokéstops are real places where the player when her cell phone recognizes the GPS coordinates, can collect a single click on the smartphone digital game items.
Also is there but a monster bait installed, will appear in the direct environment and especially many of the coveted virtual creatures. The places that are marked as Arena in the app, arenas, are popular meeting places in Pokémon Go fans. There, the player can take the passengers to their Monster petting up to today.
There are still opportunities to lure Pokémon Customers limited
In Australia and the United States, the phenomenon is even more visible, but also in Germany form around places where the developers have set up strategic points for the game, grapes of players. a Pokéstop eg Located right in front of a store or a bar, which can be quite good for business. In the US, some Local already advertise that is in click reach a Pokéstop or an arena.
But nor are the ways to lure paying with Pokémon Go customers in the store, limited. Soon it should however be possible to specifically propose locations for the game – might also be available for a fee to the game developer Niantic and founded by Nintendo Pokémon Company. So far this users of the app have no say
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Pokemon games in the office? Tricky
even now, the shop and restaurant operators can influence but for advertising purposes with in-app purchases the behavior of monsters. The behavior of the Pokémon can however be influenced by in-app purchases. For less than one euro a Pokéstop can be equipped for 30 minutes with a virtual monster bait. Then appear in its surroundings often new Pokémon that can be caught by players. And at best, it does not take long until the player to gather as a bait. Marketing strategists opened new possibilities
Rumors speak of a cooperation with McDonald’s
The owner of a small restaurant could therefore already lure for a few euros noticeably more paying customers in his business. – at least as long as the current hype continues. In Pokémon forums, for example at Reddit some users already report of discount promotions, for example, if someone catches a Pokémon in the store.
In this way it is also possible for the developers of Pokemon Go open up new sources of money. So far only generate said In-app purchases revenue. The company Niantic, which has developed in collaboration with the Nintendo subsidiary The Pokémon Company to whiz, thus already knows of. For Ingress, the predecessor game Pokémon go, there are already so-called sponsored locations: companies pay Niantic that they appear in the game and so potentially attract customers
In contrast to the New York Times has Niantic boss John Hanke already announced that such deals are in the pipeline. According to rumors, the fast food chain could be McDonald’s one of the first Pokémon partner: In the program code of the game app, the words were reportedly “mcdonalds” and “sponsored” found close to each other
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