Again, the Tesla autopilot built an accident. It accumulates criticism of the group’s strategy. And why did Tesla CEO Elon Musk recently sold shares?
The first major blow for Musk happened last week, when it became known that already died in May of the driver of a Model S. He drove on autopilot, the unrecognized an intersecting truck and probably confused with a street sign
Just a few days later, now the second shot. The US authorities examine again a Tesla accident – this time it is to the SUV model X and an incident from 1 July. The car went off the road and overturned. No dead, no injured, but a protocol with consequences: The driver stated at the time of the accident the autopilot had been switched
Now the authorities need to find out. Was that system with which the car automatically change lanes, can adjust and slow down the speed, really activated? And if so, what does that mean for the future of this technology? And for the future of Tesla?
autopilot in the so-called beta
Musk, of great charismatics device not only in Erklärungsnot. He has to ask if he promises not too much its customers also. Whether he has not gone too far with its marketing. In the past week, Musk condolences of the accident victim’s family. However, it sounded more like a statistical justification as to serious concern
Musk warned. The autopilot system the Model S is still in the so-called beta and is actually turned off. Who insets, will be asked to remain at the wheel with your hands and never give up control of the vehicle. In the industry is shaking her head: How can it be that a customer can turn such a beta version on the road? “We are very careful with it, to release something for the customer”, it says
criticism of Musk personally
on the other hand, it was always to Tesla marketing to explain the world: We are the best. With us, everything works. Musk had the autopilot touted offensive and even shared in April a video of the victim Joshua Brown on Twitter, can be seen on the how the Tesla system prevents an accident. It is part of the marketing strategy of Musk, once to promise much and then to relativize piecemeal
But this time things are going personally to him:. An article in the journal Fortune speculated the consequences could have it that Musk in May was aware of the serious accident and the company shortly afterwards shares worth $ 1.4 billion sold. Musk responded in his own way, peeved and on Twitter. The article is “BS” – “Bullshit”
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What autonomous cars can – and what not
With Google you stick back – atypical for the Silicon Valley
In the United States, therefore, will be vigorously debated how useful it actually is to market a beta version. Is not as if you push a child a hammer in his hand and left the room with the words: “. But please not break anything”
So anyway interpreted Chris Urmson the approach of Tesla. He is responsible to Google for autonomous driving and has found in tests: “After five minutes, the occupants of the art have trusted you felt at ease and made the craziest things..” Google chooses a different approach to autonomous driving – it would eventually present a fully driverless car -. And therefore selects the Silicon Valley uncharacteristic access of restraint
Usually, thrown as quickly as possible to the market in the technology industry products and then improved, but in the case of cars Urmson holds good for any idea: “There are people who have asked me: ‘Look, my computer crashes every day – what if that happens to my car How does you sure there is not suddenly a blue screen of death appears’ “
To err is technically
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