Little time? End of the text there’s a summary.
“Trust is the beginning of everything” was once the slogan of a large German bank, which like mockery acts of 20 years and a financial crisis later. Today could Netflix 
the slogan adopt.
The story of the rise of cynically ruthless US politician Frank Underwood was in February 2013, the world’s first series, exclusively in a streaming ran -Anbieter. The first, which was immediately available as a complete season and so only the so-called “binge-watching” created, devouring whole series scales on a Saturday afternoon in pajamas.
For a monthly fee of currently 7.99 euros in Germany since users can series and films via the platform to stream -. As many as they want, whenever it suits them
Netflix is for world conquest condemned
Today you would have several months at a time in front of his laptop spend alone to “Orange is the New Black”, “narcos” and the 39 other original Netflix series to see. Anyone that tries seriously, should better fast start: 51 more series, the online video service in the pipeline, including its first German production: “Dark”, which laid a “Twin Peaks” -like plot in the province of the former West Germany. but
trust also need the shareholders of the company from the California Los Gatos. For a long time they had plenty of it: Even more than the number of viewers – 81.5 million worldwide, including over 47 million in the United States – increased the Netflix share price: since the launch of “House of Cards” by more than 450 percent.
On the stock market, the streaming service is worth more than $ 40 billion – about 400 times as much as his this year expected profit. When average DAX companies this ratio currently stands at 12.5. To justify its value ever, Netflix has the global film and television industry is still very much more thoroughly plow than before.
Creates the streaming pioneer that? Or is the stock market future of Netflix even a house of cards
Therefore, the company shocked his investors with a weak forecast for subscriber growth: Only two million new users Netflix expected in the next quarter outside the United States, only about half as much as analysts had estimated. The stock fell by more than nine percent in premarket trading.
The former DVD sender takes out a huge bet that it can transfer its already highly profitable US business to the whole world. In January, the company expanded its services in virtually every country in the world and promises to series and films with local materials, local actors and directors for many other countries – just like “Dark”, in which the Berlin-based Swiss Baran bo Odar directing becomes.
Six billion dollars puts Netflix in the current year for productions. “We hope that one day the best Bollywood productions and the best Japanese animated films do,” said company chief Reed Hastings.
Amazon may also music and merchandise offer
Its great advantage over broadcasters and film studios: The user data combined with the ever-growing range make ever more precise proposals possible which series is to be looked at next. At the same time, thanks to its Netflix subscription model directors give greater freedom to try original characters and plots – a counter-model to the endless Superman – and Kung Fu Panda sequels.
But Netflix is no longer the only streaming service that will change the way people watch TV forever. Even Amazon is expanding its film and series offer: “Transparent”, a series about a transsexual father, the Amazon Studios won several Emmy -Fernsehpreise, for their first German series “Wanted”, the e-commerce giant Matthias Schweighöfer as producer , director and leading actor involved.
So far, Amazon’s video service above all a vehicle to make membership in its fast delivery service Prime attractive. How Netflix costs of in Germany eight euros a month – or 49 euros per year
But now want Amazon boss Jeff Bezos increase pressure on Netflix. Users in the US can “Prime Video” service now monthly book: Solitary nine dollars or eleven dollars a whole Prime package that also contains music streaming and faster, and complimentary package deliveries. Prime was such a good deal about being “irresponsible, if as a member is” Chef Seller Bezos said recently.
The new offer comes at a time when the most popular fare among its US customers in the lifting Netflix to ten dollars per month. For a dollar, more one gets now from Amazon and a music and a range of goods.
If the Bezos Group starts again, his “vision, hearing, order” to promote -bundle aggressive, Netflix could ‘house of cards neat falter
In summary:. the Netflix share a break because the company expects fewer new users, had estimated as observers. For the video streaming service that is a huge problem: He sticks billion in the production of new series and movies that viewers can inspire around the world for the service. In addition, Amazon has very similar plans
The television of the future. Multimedia report from Los Angeles
No comments:
Post a Comment