The success of the Star Warriors saga “The awakening of power” drives the entertainment giant Disney to record profit. The surplus climbed in the three months to the end of December compared with the previous year by 32 percent to 2.9 billion dollars (2.6 billion euros) – so much money the company never earned in a single quarter
for the success, there is a clear reason: the revenue of the recent “Star Wars” movie, which at weekend had already cracked the mark of two billion dollars (1.8 billion euros). It is already clear that the science fiction epic is a stroke of luck that is a highlight in the American tradition consolidated in a new light.
stock falls despite record earnings
The stockbrokers leaves the Box- office success of “Star Wars” but cold. In after-hours trading the Disney shares after announcing the numbers yet by up to six percent fell and ended the day with a loss of about three percent.
Walt Disney Company
| Current course | – |
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The reasons lie mainly in the sports channel ESPN. It outweighs the fear of further decline in subscriptions in major cable television business, which migrate increasingly to the Internet.
strongest brand in the world
In the past week, a study by the London analytical house fire came Finance to the conclusion that Disney went up thanks to the star Warriors the strongest brand in the world. Analysis prized alone the brand value of “Star Wars” in ten billion dollars. Thus would the more than four billion dollars, the 2012 the Group redeemed the creator of the fantasy series, George Lucas, for his empire, very worth it.
The seventh episode the “Star Wars” saga broke already Records before Disney with its quarterly profit followed suit: The first billion had already been recorded twelve days after the release date – as soon as no other film before. With more than two billion dollars of blockbuster on the global film revenues the most successful Hollywood productions Avatar ($ 2.8 billion) and Titanic comes measured ($ 2.2 billion) in 2009 and 1997 in a rush closer.
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And for Disney to come to the money from the box office still juicy revenue by Fan added. With “Star Wars” products the company has already taken hundreds of millions of dollars since the film’s release in December. Sales of toys and other accessories has become a highly lucrative business for Disney for a long time. For example, articles for the film “Frozen” ( “The Ice Queen”) for many years a perennial favorite for the media group.
Not everything is perfect
“Disney markets itself as” the happiest place in the world “- which turns out not only for customers, but also for investors as applicable”, say the experts of Brand Finance. But quite so rosy, the situation is not. Although the “Star Wars” strip is a gold mine, despite the massive marketing effort. But not all the Mickey Mouse Group runs perfectly
For Disney -. Which is far more than “Star Wars”. The Group includes in addition to the film division, which includes except Lucasfilm and the famous Disney Studios also Pixar and Marvel, holiday resorts, theme parks and even cruise ships. The most important source of income of the Group is its broad media division with ABC as the flagship, the various Disney channels and ESPN. Exactly where it kriselte last.
In the last fiscal quarter, the operating profit of the television division fell by six percent to 1.4 billion dollars. ESPN was reflected at the end still quite good, but lost in the last two years seven million subscribers.
The Disney stock has lost more than ten percent since the beginning. The banking giant Barclays advised their clients in mid-January because of problems with ESPN even for caution in the paper. Achievements like “Star Wars” Disney will not be able to always deliver – but dwindling television revenue could develop a permanent problem
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