- package must not mislead consumers
- Consumer sued for tea package
- “Felix Raspberry Vanilla adventure” since 2012 no longer in sale
If a tea, also contain fruit, after which he is named? Or at least flavors of these fruits? In arguing consumer advocates and food manufacturers. The dispute over a flavored fruit of teapot has already employs several courts, now the European Court of Justice ruled (ECJ).
The packaging of a food must not lead on the ingredients into error the consumer. The manufacturer must not give the impression that an ingredient is present, the actual commands. The ruled on Thursday in a proceeding to a fruit manufacturer Teapot the European Court. According to the judges, it is not enough that in the list of ingredients all ingredients are properly called.
Kindertee under fire
bone of contention is a Kindertee the German market leader. The flavored fruit called “Felix Raspberry Vanilla adventure” advertises on the package with the popular children’s book character Hase Felix, who jumps around between raspberries and vanilla flowers. The tea has the imprint: “Only natural ingredients”. However, the tea bags do not contain any ingredients of raspberry or vanilla – and not even their flavors. The ingredient list shows that the tea is mainly composed of hibiscus, apples, sweet blackberry leaves, orange peel and rose hip. Teapot advertised the tea with the introduction in 2010 with his “delicious berry taste”. The Consumer Federation (vzbv) has sued teapot.
The Consumer advocates speak of an “advertising lies”. “The consumer is deceived by the pictures”, criticized by Susanne hermit vzbv. “On a packaging only which should be imaged, which is also in the product in it.” According ingredient list of tea contains natural flavors with vanilla and raspberry flavor. Such flavors are obtained according vzbv from raw materials such as wood chips or molds; the aroma vanillin, such as oil, cloves and sugar beet.
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EU directive
According to the EU Directive of 2000 on the labeling may the buyer does not mislead “on the characteristics of the food”, ie properties, composition, quantity , durability, origin and Technique.
teapot had argued until recently that the packaging conforms to the rules. “The stylized fruits have the flavor out,” teapot wrote in a statement. With the natural flavorings “the famous taste of raspberries and vanilla achieved, which is not possible with the addition of raspberry and vanilla in dried form and in the amounts that can be used in tea bags.”‘ll The packaging as the consumer “repeatedly, clearly and unequivocally” on the use of natural flavors out. Since 2012 Teapot sells tea claims to no longer.
Consumer advocates complain repeatedly related products. The vzbv writes: “Whether German cheese in Greek guise, shape meat instead of chicken breast imaged or” acerola “with the main ingredient of apple juice – the presentation and labeling of food arouses in many consumers false expectations.” Many foods have fancy names like “Strawberry dream”. The ECJ ruled in 2014 in another case that the company Ehrmann has may not be maintained at its Fruchtquark “Monsterbacke” to rules on health claims. It was about the imprint on the pack “as important as the daily glass of milk!”.
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