18:27 clock
The number one is the only acceptable position for Oliver Samwer. And where it is not, as the Berlin entrepreneur wants to be there. The recent attempt can cost half a billion euros the head of the start-up forging Rocket Internet. For this price, the Holding acquires 30 percent of Delivery Hero. On the platform, pizza, burgers, shops, sushi bars and other restaurants can offer their food.
The customer orders from your home computer, tablet or smartphone from across the road. The delivery service brings the food then with the address. Have to pay to use the platform – to at least superficially – not the end user, but the delivery service. Delivery Hero, for example, to collect from its partners a commission of more than ten percent.
Delivery Hero initially started as Lieferheld in Germany since 2010, is one of the big players in the market. Around 1,000 people worldwide work for the company, but at the Berlin headquarters reportedly around 400. Delivery Hero sees himself in a league with the American and British competitors GrubHub provider Just Eat. The company operates in 24 countries. According to data from Friday Delivery Hero has 90,000 restaurants as partners. The half a billion euros is not enough only for the purchase of the shares. Rocket increased so that by its own account also the capital at Delivery Hero. When collecting new funds the delivery platform is already very successful. Last year alone, gave investors a good half a billion euros for the continued growth of the company.
food is greater than home, fashion and travel
Oliver Samwer does not mince his words, when he talks about what he intended with the purchase. With a size of 324 billion euros, the sector about food is currently the most promising on the Internet. Greater than home, fashion and travel. Samwer want GrubHub and Just Eat attack, seek to overtake. While it could be that I Just Eat more money, he said at a press conference. It could also be that the British in certain parts of the world are the market leader. But: “They do not scare me,” said the businessman, who is known for his pithy words. “I will be the greatest.”
Global claim
Simply by shopping at Delivery Hero is not successful. Therefore Rocket Internet on Friday announced a whole series of other investments. In Spain, the holding company that usually copied promising business ideas of start-ups and brings as a separate company on the market, the ordering platform La Roja Nevera takes over. In Italy Pizzabo is added. Unlike in the case of Delivery Hero, the company did not comment in the two acquisitions in southern Europe to the purchase price.
Together with Food Panda, which is active mainly in emerging countries and holds 52 percent of the Rocket, form the Order portals a worldwide group. Samwers claim underlines also the name of the company’s bundle: Global Online Takeaway Group. She has according to the company 140 000 partners in 64 countries. Annually lay the volume at 78 million orders. On the stock market big plans came Samwers good. The Rocket share improved to just before the close of trading by ten percent.
“No large implications”
The competition sees the announced power still calmly. Number two on the German market and direct competitor of Delivery Hero is Lieferando. “We do not expect too much direct implications on our core markets,” says founder Jörg Gerbig. The company was bought last year by Takeaway.com, one of the world’s largest delivery service company. Gerbig, where he heads the meantime operations. He does not believe that the strategy of Delivery Hero will change greatly by the Rocket deal. In addition, his company will focus mainly on the European market. “The game of Delivery Hero is designed much more global and also has a strong focus on regions outside Europe,” says Gerbig.
To be a market leader position in Germany. Coming soon to Lieferando go together with the Takeaway.com subsidiary Lieferservice.de. The market about food on wheels so stay on the move – no doubt why Gerbig sees the expansion of athletic Rocket
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