Experts stressed that all value implies that private consumption even in 2015, a key driver of the German economic growth remain. In common with retailers and the German online and mail grew. Here, the increase was however significantly lower than in previous years and the forecasts of the Federation of e-commerce and mail order Germany (bevh). The proportion of the shipping trade in total retail remained stable at 11.1 percent.
In January retail sales increased compared to the same month last year in real terms by 5.3 per cent and 4.1 per cent in nominal terms, such as the Statistical Federal Office announced in Wiesbaden on Tuesday. Growth was driven by the Internet and mail order, who scored on an annual growth rate of 14.0 percent in real terms in January.
Internal month period had the dealer price-adjusted 2.9 percent increase in the funds. This is the largest increase since January 2013. Analysts had expected an increase of only 0.4 percent. Faced with growing confidence and rising real incomes open the German households finally their wallets – especially savings incentives are missing, “said Christian Schulz, an economist at Bank Berenberg
The sales of goods and services in the so-called distance trade increased by two percent. 60 billion euros, significantly less than expected, as announced bevh in Hamburg. “This development has surprised us,” said bevh President Gero Furchheim. The mail order business grow no longer independent of economic fluctuations, but have had to cope with a dent in consumer confidence.
A closer look at the industry data, lets hope the mail order company, however, that especially the trade via the Internet in the future At length vigorously. The online trade in goods grew last year by 7 percent. About 85 percent of orders come in the mail-order companies on the Internet; A year ago there were still 81 percent. The classical order placement by phone or postcard lose more and more important.
“Even in 2015 will be the online trading of real driver, increasingly on mobile devices,” said the chief executive of bevh, Christopher Wenk-Fischer , This year, the mail-order expected five percent growth and thus more than the industry average. The so-called e-commerce, e-commerce over the network, but is expected to increase by twelve percent.
In order to achieve this goal, should, in particular the sale of clothing down again stronger in the mail. The fashion retail in Germany has a total of a bad year behind him, which also led to weak growth in mail order. Clothing is by far the largest group in the distance trafficking, consumer electronics, books and shoes.
Of the 60 billion euro turnover in the sector accounted for eleven billion euros to services. Here make package holidays and nights with a share of 39 percent, and other mobility services such as air, train and bus tickets or car with a 32 percent the highest sales.
Wenk-Fischer expected future social networks such as Facebook , Twitter and Instagram are becoming increasingly important in distance selling. “Yet this is not a sale, but a communication channel,” he said. But customers wanted most like to remain in their digital ecosystem. And in spite of the Internet, the stationary trade is not old fashioned or neglect. On the contrary: Some traders, who started as an internet shop, now open and stationary shops
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